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This Is The Way Google Measures The Satisfaction Of Users

This Is The Way Google Measures The Satisfaction Of Users

In measuring user satisfaction Google has its parameters. Based on these parameters Google can conclude that a keyword searcher is satisfied or not with the search results offered by Google. There are at least 4 parameters used by Google to assess and measure someone satisfied or not to a search result. Aside from that, after you read this article, you can go to the Tech News website to find more news about Google.

The 4 parameters include:

[1] Bounce Rate

The bounce rate is the comparison between visitors who immediately leave a website after seeing just one page with the total number of website visitors.

For example, there are 100 website visitors. 60 people who visited immediately left without opening another page. While 40 other people are interested in opening another page. Then the bounce rate is 60%.

[2] Dwell Time

In determining user satisfaction, Google measures dwell time, which means the total time spent by users from the first time you open a website until you click the close button.

The longer the dwell time of a website, the better the assessment will be.

[3] Pogo-sticking

This is the term for people who click on the results, then return to the results immediately to find a better answer.

The difference between Bounce Rate and Pogo-Sticking is the timing and pattern. The bounced rate could be a longer visit time, and for search patterns, after a user exits a web page, then he is not looking for keywords anymore. While pogo-sticking is already fast when he visits, he returns to search results to find better results.

So you could say that Pogo-Sticking is far more dangerous than the bounce rate.

[4] Click-Through-Rate (Organic CTR)

CTR is the number of people who click through to the website. The higher the CTR value, the better the value of a website in the eyes of Google.

These 4 parameters can be called user experience (UX). The better the UX of a website, the better the value of user satisfaction in the eyes of Google.

The UX can be improved in various ways, such as:

Increase website loading speed.
Create higher quality content.
Clarify website navigation.
Showing related content/posts.
Spruce up ads and opt-in forms.
and so forth.

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