Even though we have defined and chosen the right niche, we need to know where to sell it. If we know who to sell them to, we can tailor their messages and content specifically for them. This doesn’t mean we ignore other people, but just to focus more on one particular group. If you also want to provide extremely accurate data-driven ads to your customers, you can hire ott advertising companies that rely on streaming services.
There are two main strategies for finding the right customers:
– Create a persona before starting, then refine it to gain insight
– Create custom personas based on niche products
Then, you may use Facebook ads to reach our audience A quick way to gain customers (or customer profiles, at least) is to use a Facebook custom audience. To start, set up Facebook ad targets for the fans and followers of one of our biggest competitors. Ads will be shown only to people who like our competitors. They target the same customers like us, so this is a great place to start. Next, on our site, we’re going to create a Facebook custom audience tracking pixel. Facebook will use these pixels to track who visits your site, and then try to create targeted advertisements for the audience you get. Consider running a survey on our landing page. Offer a gift certificate or create a quiz for those who can answer specific questions (maximum 2 or 3 questions). Use the information we collect to help further hone our audience.
Then, make sure you set the right shop. Here are some examples of online store owners who have successfully identified their customers by focusing on specific needs and adapting to their marketing.
Andrew Youderian of eCommerce Fuel uses to run a shop where he sells trolling motors. First, he sells all kinds of trolling motors, but eventually, he realizes that most of his sales come from high-end motors. So when he redesigned the site, he targeted the whole thing to focus on the higher end photos and the conversion rate increased. He also runs another shop that sells CB radios. He realized that most of his customers using CB radios were for pickup trucks, so he reorganized his shop to reflect specific uses.